The Cinema Foundation is “building the future of cinema” through research, data, education, collaboration, and industry promotion. The Cinema Foundation has cultivated a deeper appreciation of cinema through the honoring, educating, and empowering of the medium.
This 501(c)3 nonprofit organization spans the entire film industry within North America, serving as the foundation of growth for the “cinema business and audience.” In their words, “We are the Foundation of a great industry.” Given the recent strikes, it is essential for the industry to band together to create a stable, more promising future for themselves and the generations to come, which is exactly what The Cinema Foundation promotes and advocates.
The film industry extends far beyond traditional movie theaters, encompassing a diverse range of sectors. It includes filmmakers, studios, content providers, equipment and concession manufacturers, as well as data and technology companies. These entities depend on the spirit of theatrical exhibition and the community it brings.
The Cinema Foundation has championed the power and potential of film. By organizing film festivals that highlight a wide range of voices and viewpoints, and by offering grants and assistance to up-and-coming filmmakers, the foundation has cultivated both the art of cinema and those involved in its creation. Moreover, another aspect of The Cinema Foundation’s philosophy centers on its commitment to education.
This non-profit seeks to empower aspiring filmmakers, educators, and enthusiasts through workshops, seminars, and outreach programs. By providing resources and expertise, they aim to nurture the development of future storytellers and film enthusiasts.
Going beyond the celebration of cinema, The Cinema Foundation is dedicated to leveraging film as an instrument for social progress. The foundation harnesses the power of storytelling to address current social issues and create meaningful conversations through collaborative efforts with advocacy groups and grassroots organizations.
One of The Cinema Foundation’s five pillars is to “Promote the Moviegoing Experience.” The foundation executes this by implementing and developing industry-wide events like National Cinema Day, which aim to promote the industry and grow audiences.
Brian Schulz, CEO and Founder of LOOK Cinemas and Secretary of The Cinema Foundation says, “I firmly believe in The Cinema Foundation and its important role in contributing to the magic of moviegoing. The Foundation will create dynamic employment opportunities for the industry’s future workforce and develop programs that ensure a healthy exhibition industry that brings economic and cultural vibrancy to communities across North America.”
As for the future, The Cinema Foundation remains steadfast in its vision to continue advocating for the art of cinema and its potential to inspire, educate, and unify. With a constant dedication to innovation and inclusivity, the foundation is committed to its position to shape the cinematic landscape for future generations, pushing film to remain a driving force in shaping and inspiring audiences.
As a young woman with hopes to pursue a career within the film industry in some capacity, it is encouraging and reassuring to know organizations like The Cinema Foundation are helping to craft a better future for future generations pursuing careers in film.
Sources:
Malia Paganucci 