Portfolio

In my two years as the Social Media & Communications Assistant for the UO Division of Graduate Studies, I curated and designed content for our Instagram, which has over 1,400 followers. I designed graphics for social media content, including 2 major Instagram campaigns. During my time at the Division, I helped to boost the Instagram following by 6.1% and engagement by 12.6%, ultimately strengthening the graduate school’s online presence. Check out the Instagram here, and to see a couple of the series I worked on, click here and here.

Allen Hall Public Relations Account Executive

As an Account Executive at Allen Hall PR, a Nationally Affiliated Student-Run Public Relations Agency, I worked on the Lane Community College Student Production Association (LCCSPA) account alongside four women. I created graphics and written social media copy for the LCCSPA Instagram and TikTok accounts, designed posters, crafted media lists, pitches, and press releases, and collaborated with local businesses such as Broadway Metro for an advertisement exchange in the show program. In the nine months working on this account, my team and I have helped increase attendance at performances and Instagram engagement by 837%, profile activity by 296%, and profile visits by 303%.

Alpha Chi Omega Fraternity Inc. Content Creator Intern

In my role as a Content Creator Intern at Alpha Chi Omega, I have forecasted trends and utilized graphic design skills to create and pitch content for the Alpha Chi Omega HQ Instagram with over 37,000 followers and TikTok with more than 1,800 followers, while working in collaboration with the Alpha Chi Omega Social Media Coordinator and two co-interns. To see the posts I collaborated on, here and here. 

At Her Allies, a nonprofit dedicated to empowering women rebooting their careers, I create content, manage social media calendars, analyze campaign performance, and build media lists to engage in media outreach as the Social Media and PR Intern. During my year and a half as an intern at Her Allies, I increased the Instagram following by 47.1% and engagement by 83.3%. Check out the Instagram here.

Bringing Baggu Abroad Creative Brief 

During my PR & Advertising study abroad program in London, we were tasked with selecting a brand exclusive to the United States and creating a campaign to introduce it to the U.K. My team chose Baggu and developed a strategy to build Baggu’s international awareness. Discover the Creative Brief here.

Malia’s London Diary Blog 

During my PR & Advertising study abroad program in London, I had the opportunity to create a blog highlighting my international travel experiences. Read it here.

In my Editorial Contributor role at UO’s Fashion & Arts magazine, Align, I wrote 3 pieces for the magazine’s online blog. I harnessed my creativity and insights to write about my passion topics, producing engaging content. As an Align blogger, I have enhanced my blog and creative writing skills and learned to develop solid, well-thought-out pitches for blog topics. To read my blogs, click here and here. 

UO School of Journalism & Communication Social Media Ambassador

While studying abroad in London, I served as a Social Media Ambassador for the PR & Advertising study abroad program, where I helped capture content to promote the program with the UO SOJC Social Media Strategist and a fellow ambassador. Explore our posts here.

Lane Transit District Public Relations Plan

For a Strategic Public Relations Planning Course at UO, on a team of four, we created a mock PR plan for our proposed client, Lane Transit District, or LTD. See our plan here.

In my final Public Relations course at UO, PR Campaigns, I, alongside four team members, was tasked with creating a comprehensive Public Relations Awareness Campaign for the Sierra Leone-based nonprofit, Hope Pathways. Check out our campaign here.

PR & Social Media Coordinator

In this position as Sergio Integral’s PR & Social Media Coordinator, I manage and elevate the online and local/regional presence across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube), as well as email marketing, alongside the CEO. I create and repurpose content, track performance, conduct website updates, and handle inbound communications to support effective outreach.

The {C} Magazine Social Media Marketing Intern

As the Social Media Marketing Intern at The {C} Magazine, a premier entertainment and lifestyle publication, I developed multimedia content in Canva for Instagram, Facebook, and X. I worked closely with the CEO to translate his ideas into digestible content. I tracked key performance metrics to monitor engagement, audience growth, and overall campaign success. Over the course of 6 months, I increased the Instagram following by 8.4%, accumulated over 8,850 views, and boosted the accounts reached by 50.6%. The social media content I produced during my tenure contributed to a 68.8% increase in online magazine viewership and engagement. On Facebook, I amplified the engagement by 117% and viewership by 280%.

Cali Fluff Co. Social Media Coordinator

In my role as the Social Media Coordinator at Cali Fluff Co., a small business specializing in custom fluffwear, I grow community engagement by creating Instagram, Pinterest, and Facebook content in Canva, collaborating with the Founder/CEO on campaign planning and brand messaging. Keep up to date on all things fluff here.